New TV Sponsorship Deal for William Hill Bingo
It’s another year and another new TV sponsorship deal for William Hill Bingo, after their little foray last year with the Spin Star game show William Hill Bingo are at it again and are now sponsoring The Real Deal, an antiques based TV show hosted by none other than the delectable David Dickinson.
The Real Deal is an antiques based show where viewers are invited to dig out their old collectables and offer them for sale to the antiques dealer, they can then take the cash or ‘gamble’ on sending the item to auction if they think it’s worth more than the dealer has offered. David Dickinson is on hand to offer advice as the show goes on.
The programme is shown on ITV during the afternoon and although it has been running for a while the sponsorship deal was only started on Monday, so when you tune in next you may notice something a little bit different about the show. Namely the William Hill Bingo adverts in and out of the ad breaks.
The adverts will run with the tag line ‘William Hill Bingo Thrill’ and will be centred around the thrill you can get from playing internet bingo, namely at William Hill Bingo.
TV sponsorship is a whole new foray for the company who also recently sponsored a television game show called Spin Star, hosted by Bradley Walsh. The fact that they are so eager to dive into another sponsorship deal must mean that the first was a great success and maybe sponsoring a more established show might make this an even bigger success for William Hill Bingo.
8th January 2009
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Article Last Updated: 08/04/2009 22:03:40
